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Tuesday, June 8, 2021

Apple's Tracking Prompt Disrupts The Advertising Industry

Advertisers will have to adapt to this audience-first privacy approach and shift more focus toward consumer behavior, first party data and persona ...
http://dlvr.it/S1Lcrl

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Four considerations to future-proof your first-party data strategy

While every advertiser has a different take on how they tackle this, my team and I ... As we enter a new era of digital advertising, develop...