Sunday, July 25, 2021

Full article: Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the ...

This special section examines the effects of the coronavirus pandemic on consumers, brands, stakeholders, and advertisers using a variety of theories ...
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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...