Wednesday, July 28, 2021

Japan sours on online tracking ads as privacy concerns grow

Sapporo, which spends roughly 19 billion yen ($172.75 million) on advertising and promotions, has slashed its budget for targeted ads by about 70%.

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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...