Tuesday, August 24, 2021

Channel 4 first UK broadcaster to embrace real-time bidding on VOD inventory | The Drum

A one-stop shop for advertisers, the marketplace facilitates brands wishing ... to take the plunge into automated real-time bidding for advertising slots, ...

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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...