Friday, August 6, 2021

Inside SKAN: Data & learnings from Apple's SKAdNetwork

Which app categories advertise most and with what kind of publishers? ... heavy use of advertising to drive both demand and revenue as publishers.
http://dlvr.it/S5BLHz

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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...