Thursday, August 26, 2021

MSQ wins contract to be VisitBritain's global creative agency | Advertising | Campaign Asia

VisitBritain, the national tourism agency, has appointed MSQ to handle its global integrated brand activity following a competitive pitch.
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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...