Tuesday, August 24, 2021

NBCU demands 'measurement independence' and issues RFP for solutions amid Nielsen ...

With more comprehensive and trustworthy standards, advertisers can ... (MRC) accreditation following accusations by the Video Advertising Bureau (VAB) that ...
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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...