Sunday, August 15, 2021

P&G ups ad spend by 12% in Q4

... to a 12 per cent rise in organic sales. Advertising as a percentage of sales was 10.8 per cent, up from 10.3 per cent a year earlier. Advertisement.

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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...