Tuesday, August 17, 2021

Talon claws connected video advertising with MadHive partnership - Rapid TV News

Talon noted that DOOH adoption was soaring in the US with advertising spend projected to reach $3.84 billion by the end of 2023, according to Statista.
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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...