Monday, August 23, 2021

The case for advertising on search engines other than Google

But first, why these platforms matter to us as advertisers. Search is (a little) bigger than Google. Since 2009, Google has locked in a roughly 90% share of the ...

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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...