Monday, August 9, 2021

Weak Movie Theater Ad Buys Lead National CineMedia to Wider Losses

Despite theater reopenings industry-wide, the cinema advertising company says marketers have "continued to delay making commitments" until ...
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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...