Tuesday, September 14, 2021

AnalogFolk takes on poor programmatic creative via adtech service With Robots - Campaign Asia

Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...