Wednesday, September 15, 2021

Dowden defends Channel 4 sell-off in face of criticism by advertisers | Financial Times

The UK culture secretary will face down critics of government plans to privatise Channel 4, after leading advertising executives urged the prime ...

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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...