Thursday, September 2, 2021

EXCLUSIVE - Fatigue hits advertising as lockdowns drag - AdNews

Advertising staff are under “extreme” pressure as workloads rise and lockdown fatigue bites, with agency resources under strain, according to industry ...
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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions - Mumbrella

In addition, Deloitte noted that “advertisers must not forget the power of ad-avoidance in driving audiences towards lucrative subscription ...